A new free, ad-supported feature is apparently being tested by YouTube. The Wall Street Journal reports that YouTube is in discussions with a number of entertainment businesses to include their films and television programs at the center of cable-like TV channels.
The magazine has confirmation from sources that YouTube is actively testing the idea with a limited number of media partners. The platform's initial rollout of the free cable channels might start later this year.
YouTube may be attempting to compete with established market leaders like Tubi, Pluto TV, and Roku, which all provide a comparable selection of free movies and TV series, by introducing a center of ad-supported content.
