TikTok and Major League Soccer have formed a multi-year collaboration to expand the league's presence on the app

TikTok and MLS have unveiled a multiyear collaboration that will deliver exclusive content, in-app programming, and other features to the app. The agreement's financial specifics were not revealed.

Fans will be able to search "MLS" on TikTok throughout the season to get access to the "MLS Hub," which will showcase fresh content from MLS teams and players. Through the hub, fans can also browse MLS's website for additional information on match schedules and scores. The firm is also collaborating with the MLS to provide consumers access to MLS information and video so they can include their favorite moments into the content they make.

TikTok and MLS will establish a new Club Creator Network as part of the agreement, in which TikTok creators will be linked with MLS teams to generate content throughout the regular season and off-season. Creators and MLS teams will collaborate to provide behind-the-scenes footage that will only be available on TikTok.

TikTok and MLS have unveiled a multiyear collaboration that will deliver exclusive content, in-app programming, and other features to the app. The agreement's financial specifics were not revealed.

Fans will be able to search "MLS" on TikTok throughout the season to get access to the "MLS Hub," which will showcase fresh content from MLS teams and players. Through the hub, fans can also browse MLS's website for additional information on match schedules and scores. The firm is also collaborating with the MLS to provide consumers access to MLS information and video so they can include their favorite moments into the content they make.

TikTok and MLS will establish a new Club Creator Network as part of the agreement, in which TikTok creators will be linked with MLS teams to generate content throughout the regular season and off-season. Creators and MLS teams will collaborate to provide behind-the-scenes footage that will only be available on TikTok.

TikTok, as an official partner of Major League Soccer, will be incorporated into every MLS game during the season through different in-stadium branding. TikTok is also a co-presenting sponsor of the League's esports championship, eMLS Cup.

TikTok reports that soccer content is thriving on the site, with views for #soccer increasing more than 500% in the last two years, rising from 40 billion in February 2021 to over 267 billion now.

The collaboration comes as TikTok has increased its focus on sports programming on its platform. A few weeks ago, the business started testing a specialized sports feed, as well as feeds for fashion, gaming, and cuisine. While TikTok's For You stream will already show you sports video if you've shown an interest in it, the new dedicated feed prioritizes sports content.

TikTok, as an official partner of Major League Soccer, will be incorporated into every MLS game during the season through different in-stadium branding. TikTok is also a co-presenting sponsor of the League's esports championship, eMLS Cup.

TikTok reports that soccer content is thriving on the site, with views for #soccer increasing more than 500% in the last two years, rising from 40 billion in February 2021 to over 267 billion now.

The collaboration comes as TikTok has increased its focus on sports programming on its platform. A few weeks ago, the business started testing a specialized sports feed, as well as feeds for fashion, gaming, and cuisine. While TikTok's For You stream will already show you sports video if you've shown an interest in it, the new dedicated feed prioritizes sports content.