How a CMO for automation sees ChatGPT

CMO at Robocorp Dave Dabbah is a full-stack marketing executive with a track record of creating growth and brand awareness. Here he shares his insight on the prospects of using ChatGPT in marketing in the foreseeable future.

With the ChatGPT revolution now in full unicorn mode, marketers worldwide should potentially be able to greatly improve their capacity to generate high-quality content at scale.

Many experts believe that ChatGPT's core technology will completely change how marketing teams create content in the future. The potential implications of an AI-powered service producing high-quality content are among the most exciting advances in the IT business to witness, reminiscent of the paradigm-shifting effects of Napster, even though the word "revolutionize" is often overused.

The launch of ChatGPT, which uses AI to transmit information, will have the same effect on content creators as the beginning of the internet. Although the adage "content is king" may sound exaggerated, it is true. For instance, reading a well-written blog post, case study, or product page on a website affects how you view that business. Marketing teams are urged to create memorable material, preferring a little volume of excellent content over a lot of "just average" stuff.

ChatGPT has several benefits. It offers high standards of quality and may ultimately save advertisers a lot of time and money.

At this time, there are three main marketing use cases: assisting content creators in coming up with relevant topics, collecting research on those topics, and framing content structures. Although some wouldn't use ChatGPT to write an entire article because a writer is knowledgeable about the nuances of particular subjects, here are a few proper illustrations.

Come up with ideas: Make a list of possible themes based on a certain subject or sector. Ask ChatGPT numerous questions on a subject, then go over the answers to focus on a major theme or key idea. You may iterate by asking for more or different recommendations from it. A few smart places to start include industry trends, audience research, consumer feedback, and competition analysis.
Research questions: After coming up with a theme for your post, ask ChatGPT numerous inquiries about it. Use the who, what, when, how, and why question types. Additionally, pay attention to why the subject is important to your audience and how it might help them excel in their respective sectors.
Content structures: After outlining your subject and important points, ask the technology to produce a blog post or social media post, a screenplay for a video, a description, or any sort of content utilizing those points. It should miraculously produce a reasonably well-structured essay with an introduction, body, and conclusion.

Although you should undoubtedly edit the result for quality and grammar, ChatGPT can considerably speed up the publication of informative material.

Dave Dabbah has hourly talks regarding the effect that automation may have on companies' general perception and performance as the CMO for automation at a multinational Gen2 RPA firm. He can personally attest that when done right, automation may have a significant influence on how customers perceive businesses.

Moreover, Dabbah shares he got some time over the holidays to experiment with ChatGPT. He tested it against Google, Bing, Jasper.ai, and Siri, as any good market researcher would do. With voice-activated inquiries, which are now a common occurrence in our daily lives, Siri has revolutionized the globe. How hot is it outdoors, Siri? Can Siri provide me with directions to Starbucks? Ask Siri what time Avatar 2 will be showing. These are practical scenarios that Siri has mastered, but they are simple solutions to simple queries.

So Dabbah made the decision to compare Siri with ChatGPT in an experiment. He questioned them about how marketers might make advantage of ChatGPT. ChatGPT's reaction was as follows:

“There are many potential ways marketers can use ChatGPT and other chatbots in their efforts. Some possible uses include:

Customer service: Chatbots can provide quick and accurate responses to customer questions, complaints, and requests, improving the overall customer experience.
Lead generation: Chatbots can be used to gather information from potential customers and qualify leads, helping marketers to focus their efforts on the most promising prospects.
Content marketing: Chatbots can deliver personalized content recommendations to users based on their interests and preferences, helping to increase engagement and drive conversions.
Data gathering: Chatbots can be used to gather valuable data and insights about customer preferences, behaviors, and needs, which can help marketers to refine their strategies and target their efforts more effectively.
Personalized communication: Chatbots can deliver personalized communication to customers and prospects, including targeted marketing messages, recommendations, and other relevant information.
Streamlining processes: Chatbots can automate repetitive tasks and processes, freeing up marketers to focus on more strategic and creative efforts.”

Just three links were provided in Siri's response to the same query. Fair warning: comparing Siri with ChatGPT is not an apples-to-apples comparison. In contrast, ChatGPT outperformed Bing, Jasper, and Siri in all the tests conducted, delivering more valuable, pertinent, and high-quality material.

In the end, though, Google continues to excel at what it does best: offering connections to the information you're searching for, including simple access to videos—something ChatGPT lacks at the moment.

The final result is that ChatGPT is already a lot more effective than many other tools for creating fresh content for marketing teams. In the future, Dabbah can already see AI-powered tools producing more high-quality content, identifying and recommending relevant content, dynamically analyzing subjects and keywords popular with target audiences, and personalizing it for users. Therefore, even while Google is still fantastic, technology like ChatGPT has the potential to quickly develop into something that might compete with established search engine providers.